Jay Rock Interview: Kendrick Lamar's Crewmate Is About to Pop
I appreciate little bro for even letting me get on the album man. It's his first project dropping in stores like that, so he took it very personally. He didn't want a lot of features, which is understandable. He called me up and said, "I want you on 'Money Trees,'" like two days before the deadline for him to turn everything in. And in the studio, that had been one of my favorite tracks. I kept playing it back with Soul and I knew I had to come my hardest. If you listen to his verse, he's just telling his story and I could relate to that because that was me when I was younger. So I just took my struggle from growing up in the hood man and put that on there.
You've been quiet about your next project, with all your guys' focus on Lamar's album, but sonically what can fans expect? And when?
It's going to be way different man. I just want to come with a whole new sound. Like when I dropped "Yola," no one had ever heard me come off like that. I just let the beat go. It's like a car, I just get in it and drive; no telling where it's going to take me. I'm going to take y'all on a ride. That's my mindset. That's my vibe. I want to go over peoples' heads with this one. They know the typical Jay Rock from Watts project, but I want to go deeper with this. That's what I'm building right now -- a whole new sound.
I might mess around and drop something this week or next. I got songs recorded but it's all about mapping it out and having a vision. The fans have been on me about when I'm dropping. But I just tell 'em: Be patient. Keep your ears open. I got you guys, don't even trip. But for now, go support little bro and get his CD.