Perish Dignam Is an 'Ultrasexual' and His Parties Are Hot Tickets
The music is dubstep, and he requires even the DJs to be in costume. "(Some) parties, everyone is facing the DJ booth all night long, 'cause he's the center of attention. But with Swoon, people who come to our parties are as important as the DJ. They are a spectacle," he says.
Dignam has traveled nationwide and studied everything from industrial design and engineering to something called "symbolic interactionism and psychology." He's been on his own since he was 15. His mother died of a drug overdose a few years earlier, so he lived on the streets of Philadelphia for a time. He arrived in Los Angeles in the mid-aughts, eventually showing up at Hollywood clubs nightly with hordes of models in tow. He developed a big social-media following and before long began throwing some of the city's most talked-about events.
Dignam truly loves his scene and, despite flaunting the spoils of his success -- with, say, the Ferrari -- he notes that he's "constantly rolling the dice with my finances."
"[If] I'm on the [brink] of financial self-destruction, I go out and I celebrate. The great thing about being a costume designer is that you can be poor but look like you're rich. ...Hollywood demands, especially in the party industry, that you celebrate yourself."