Aquarium Drunkard Is a Cool, Weird Music Bar on the Internet
Without compromising any integrity, Gage has built a mini-empire. The AD brand includes show promotion in L.A. and New Orleans, a satellite radio program on Sirius XM, an in-studio series (The Lagniappe Sessions) and a podcast. Gage also frequently DJs around town.
"When I was a kid, the radio next to my bed was always tuned into a black radio station in Atlanta that played jazz, jump blues and R&B," Gage says. "It was an experience, something I couldn't get from television. That's what I try to do -- create an atmosphere and vibe. You're not just turning on the radio, you're in it."
There's also Autumn Tone, the label that Gage co-founded and does A&R for, which regularly sells out of its 500 to 1,000 pressings. Somehow, he found time to carve out an award-winning career in music supervision and co-author the book Explorer's Guide: Memphis & the Delta Blues Trail, with his wife, Melissa Gage.
"Doing those other things has allowed me to keep AD pure. That's the only way I could do it," Gage says, over the jukebox fittingly roaring the Ramones. "I don't care about trends or being fashionable. I never have."