Montell Jordan Is Now a Megachurch Pastor
Though church leaders trusted Montell, it took time for them to fully understand his vision. "You bring in a black guy and they think, 'Okay, we're going to lose the rock guitars and start doing gospel.'"
Instead, Jordan decided to craft a sound accessible to the entire congregation. With this goal in mind, he started working on a live concert of all new material with a newly formed collective of church musicians, called Victory World Music.
"We were being told that this can't be done. People are not going to pay to come to the church to see the musicians that are here. And I was like, 'Trust me, we're going to be fine.'" Indeed, the group released an album, Shake Heaven, put on a sold-out show, and is now working on another record.
In the meantime, Jordan is releasing a second single from Shake Heaven on "You Are," (above) an attempt to broaden his reach in contemporary Christian music. This is no small feat in a genre where few black artists are able to gain a foothold in that genre.
"Even when we did 'This is How We Do It' back in the day, we were trailblazers and innovators who were doing something that hasn't been done before," Jordan says. "Victory World Music is for the next kids coming up. This is their worship thing. And the objective now is to get it in the hands of as many kids as possible."