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Korean Pop Star BoA Attempts to Break Stateside

By Liz Ohanesian, Wednesday, Mar. 18 2009 @ 1:39AM
Comments (12)

Thumbnail image for boa.jpeg

For those prone to pulling all-nighters while watching the Cartoon's Network's Adult Swim, Korean-born singer BoA (real name: Boa Kwon) rings familiar, a sweetly mature voice that drives the light electronica of "Every Heart (Minnano Kimochi)," a closing theme for the popular anime InuYasha. But that was BoA as a teen idol-in-the-making and in the years since that recording, she has become one of the best-known performers in Korea and Japan, pumping out heartfelt ballads, feisty rock numbers and dance jams with equal success.

BoA was discovered by Korean S.M. Entertainment, a firm known for launching the careers of young pop artists, when she was only eleven years old. Within a few short years, she was a bona fide star in her native country and proceeded to conquer the Japanese pop market. At the same time, she managed to accumulate a fanbase in U.S. Kpop and Jpop circles, perhaps fueled in part by her appearance in several high-profile anime series. Last year, her name was abuzz throughout the music blog community when Weezer covered her hit "Meri Kuri" for the Japanese version of "The Red Album."

Now in her early-twenties, BoA has been traveling back and forth between the US and Asia so frequently that jet lag "is always there" in preparation of her first Stateside release. The self-titled album, which was released on March 17, features writing and production contributions from Bloodshy & Avant, Sean Garrett and Brian Kennedy. It's a hit-after-hit affair with a profound electro R&B influence that matches well BoA's street tough dance moves and penchant for baggy, menswear-inspired outfits. We met up with BoA in Hollywood on the day of her album release for a Q/A session.

Video for "Eat You Up"

You've played with many different styles during your career. Why release a dance album in the US?
Our plan was to introduce me to America. I'm a really new artist here. I would say that my style is an artist who can dance and sing. That's why my album is really upbeat. Maybe we will try slowly to do ballads or middle tempo songs. For now, this is my introduction album, so I want to try something that I really can do. I want to try my best.

Are you trained as a dancer as well?
I started training with singing and dance lessons at the same time. Also, I was taking Japanese lessons too, when I was eleven or twelve. After school, I went to the recording studio. I made a contract with my recording company [S.M. Entertainment] when I was eleven years old. After that, I jumped into training. It took two years. I debuted in Korea when I was thirteen years old. After that, I debuted in Japan, at fourteen years old. So, we prepared to go to Japan.

Now that you're working in America, is it like starting all over again?
Yeah, from scratch. I need to learn English and everything is so new to me. I need to learn most of all about American culture. I feel really fresh.

What makes a career in America so appealing?
I never tried to be sexy. You know, most people say that Asian or female artists should be sexy in America, but I don't think that I have to be like that. I have a tomboy style. My choreography is not that way. So, I want to focus on my music style to match the choreography, which is really cool. No girls can dance those moves. I try to make them really fresh.
I'm working with the same company, where I started first. They know me. I know them. We are good to each other.

Are you guys like a family now?
Most likely, yeah. Like Entourage.

How does it work?
If they want me to do something, they ask me. We decide together. We can share everything. I make my own ideas. They make really good ideas and we can make them together.

What influenced this record?
I [had] the chance to work with Sean Garrett, Brian Kennedy, Bloodshy and Avant, really big producers here in America. They helped me out a lot, so I would say that my inspirations are those producers...
It's amazing that I can make a record with Sean Garrett or Brian Kennedy. Sean Garrett produced a lot of hit records. I used to listen to Usher's "Yeah!" and "Run It! " by Chris Brown. I was really shocked that I could make a record with him.

Listen to new single "I did it for Love" MP3 from her album, BoA.

BoA plays Universal City Walk on Saturday March 21 at 6:30 p.m. There will be a meet-and-greet session for 125 people.

Tags:

Bloodshy & Avant, BoA, Brian Kennedy, InuYasha, Jpop, Kpop, Sean Garrett, Weezer
Comments (12) Write Comment
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More About:

  • Sean Garrett
  • Brian Kennedy
  • Bloodshy & Avant
  • Meri Kuri
  • Dance

Comments (12)

Niea G says:

I am simply so happy that she is making her stateside debut and wishing her the best of luck. I remember catching her VERY first public performance when she was on a tv show in Korea and saw that she had style then. The US is in for a treat and if we're smart enough to give her a chance, she will blow all of the current young R&B/Pop starlets out of the water!

Best of luck to her!

Posted On: Wednesday, Mar. 18 2009 @ 1:22PM
Josh says:

I just hope BoA's singles gets on radio. Some are added already. America needs to know such an artist exists. Bought the album from iTunes already and it's still on repeat. It's so addicting and intoxicating. I know America will LOVE her music.

BoA FTW. From scratch to victory.

Posted On: Thursday, Mar. 19 2009 @ 9:35AM
Liz O. says:

I agree with both of you. I must have listened to BoA's new album four times in a row as I wrote the story Tuesday night, even though I felt this urgent need to get up and dance the entire time.

Posted On: Thursday, Mar. 19 2009 @ 9:42AM
Sarah says:

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Sarah

http://www.lyricsdigs.com

Posted On: Friday, Mar. 20 2009 @ 2:42AM
Dave says:

Sad to say I think her career stateside will be shortlived. American racial dynamics already limit Asians and Asian-Americans opportunities in television and film. I'm afraid there's has to be a huge barrier to cross before you see any Asian artist make it big in the US.

Posted On: Friday, Mar. 20 2009 @ 12:18PM
er says:

she aint no tomboy!
shes like a total girly girl :P

Posted On: Saturday, Mar. 21 2009 @ 7:24PM
carrie says:

hi im big fan in usa im black

Posted On: Monday, Mar. 30 2009 @ 9:59AM
Jill A says:

I’m such a huge fan of BoA I just brought this album http://tinyurl.com/BoAiTunesBuyLink I think it's really amazing my faviorte song is "Scream" it makes me just happy inside.

Posted On: Tuesday, Mar. 31 2009 @ 11:55AM
Liz O. says:

"Scream" is my favorite song on the album too. FYI, it's actually a cover. The song, from what I've learned via YouTube, was originally done by a German group called Monrose.

Posted On: Tuesday, Mar. 31 2009 @ 1:50PM
edword says:

BoA's album is overproduced, slick, has no real personality. Maybe that's why she can be heard in a lot of the songs biting off Britney Spears vocal's tones, to fool the weaker minds out there that will lap up this crap.

Posted On: Wednesday, Apr. 8 2009 @ 4:49AM
myranda says:

i like her she is really cool my my space has her on it

Posted On: Monday, Apr. 27 2009 @ 5:16PM
Lauren says:

BoA has a unique style. I think with the right promotion she will make it, but not as easily as someone of a different race/ethnicity. But she has to work hard and not give up. EVERYONE won't like her music in the US because the US sometimes prefers more retarded music. But also many Americans can be evil and just won't like her for stupid reasons. Americans are sometimes really ignorant. BoA shouldn't have to be sexy, but nowadays, majority of the big singers are either sexed up or really retarded. BoA doesn't have to sound like she does overseas, and she won't, no matter what fans think. She can come out with the same songs, and NEVER sound the same. But I like this album better than any of her other work.

Posted On: Monday, Jul. 13 2009 @ 2:27AM

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