Bernie Yeszin: Music Industry Legend Has Fallen on Hard Times
By Mike Gormley![]()
Credit: Mike Gormley Bernie Yeszin
Bernie Yeszin designed the famous Motown Records logo, and did lots of covers for the label in the '60s.
In fact, he was at the center of the industry back then, and did everything from playing poker with Marvin Gaye to letting an 11-year-old Stevie Wonder hang out in his office.
But he's fallen on hard times and now lives in a van, in a parking lot under a Ralph's grocery store in L.A. Why there? "I'm not leaving my neighborhood," he says, adding that staying off the streets helps protect him.
Yeszin is now 71. He later transitioned from the music industry to television, and even won an Emmy, in 1990, for art direction on The Tracey Ullman Show.
But he hasn't been able to find work, and was even forced to pawn his Emmy, which was eventually sold by the pawn shop.
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