As the Hollywood-based casting guru behind Jersey Shore and A Shot at Love with Tila Tequila, Doron Ofir knows how the lowbrow culture game is played. But even the man who gave the world Snooki might have been caught off-guard by the outrage over one of his latest projects: a competitive EDM reality show.
|Deadmau5: "Eat a dick"|
See also: Why EDM Is Thriving While Other Genres Are Sinking
Within hours of announcing auditions for the as-yet-untitled show last week -- via a flashy online application at EDMCasting.com -- Ofir and his casting company found themselves beset by angry blogs and tweets, accusing them of attempting to ruin EDM culture with a would-be "Jersey Shore for DJs." A "Stop edm casting" Facebook page sprang up and was quickly peppered with comments like "this is honestly the most disgusting thing ive heard" and "Whoever came up with this needs to get shitkicked in the face." All this for a show with no title, no premiere date and no guarantee of even going into production. (Most of Ofir's projects are "cast contingent," meaning they only get picked up if he can find enough, er, talent).More »