Developing: Michael Jackson was rushed to the UCLA Medical Centerl after 911 received a call at 12:21 this afternoon. TMZ says: "we're told it was cardiac arrest and that paramedics administered CPR in the ambulance."

TMZ updated it: "A Jackson family member tells TMZ Michael is in "really bad shape" and the brothers are headed to UCLA."

UPDATE:

On Jackson cardiac arrest reports, still UNCONFIRMED, but KABC reports: LA city fire says they received a call at 12:21p.m. LA city fire dept. got the call -- responded to the 100 blk of Carolwood -- cross of Sunset Blvd - rescue 71 and engine 71 responded-- when parademedics arrived cpr was underway-- firefighters took normal procedures. They transported to ucla...

LA Times:
Michael Jackson was rushed to a hospital his afternoon by Los Angeles Fire Department paramedics.

Capt. Steve Ruda said paramedics responded to a call at Jackson's home around 12:26 p.m. He was not breathing when they arrived. The parademics performed CPR and took him to UCLA Medical Center, Ruda told The Times.

LA Weekly visited Michael Jackson's Neverland Auction in the spring. Take a look at our slide show.

UPDATE: TMZ is reporting that Michael Jackson has died.

UPDATE: ABC News reports Michael Jackson DEAD

UPDATE: LA Times is reporting that Jackson IS NOT DEAD, but is in a coma.

UPDATE: LA Times now reporting that Michael Jackson is dead.

UPDATE: According to the LA Times, Jackson was found in a coma at his Bel-Air home:
"Los Angeles Fire Department Capt. Steve Ruda told The Times that paramedics responded to a 911 call from the home. When they arrived, Jackson was not breathing. The paramedics performed CPR and took him to UCLA Medical Center."

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Michael Jackson